Ulta Beauty at Target

The approach to the Ulta Beauty at Target collaboration was to strike a balance between both companies: the excitement of discovery of numerous Ulta distributed makeup, skin care, and hair care products while also incorporating the ease, familiarity, and accessibility of the Target shopping experience.

With more than 50 brands through Ulta, creating experience that spoke to the individual aesthetic of each brand was key, as well as creating a master template to keep with consistency.

My Role: Designer
Art Director: Jessie Reagen | Designer: Tierney McDonald | Copywriter: Minami Furukawa

BEAUTY BRAND PAGES

While most brands supplied detailed style guides, others required knowledge of brands' look and feel. With my skills in design, photo editing and retouching as well as my personal experience as a beauty consumer, I was able to give each brand their unique appearance that still felt true to their origins.