Art Director & Designer

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Target - Digital

My work completed for Target as a designer in the Target Creative Marketing corporate team (2020-2024)

Home Pages

Spanning over a variety of categories from Personal Care to Pets, the homepages I created focused on bringing straight-forward design, bold color choice and typography, and humanity images. The result appealed to the typical Target Guest in giving a more personable experience through desktop, tablet, mobile, and the Target.com app.

 
 

Email Design

Working along with numerous third-party vendors to achieve their aesthetic, I created email marketing for Target that complimented each brand: colorful, fun, and innovative. This all worked within a modular template system that allowed for products to be swapped or rearranged, based on a variety of factors.

 

Specialized Emails

Highlighting Instagram posts of Target customers was also a successful way in expressing how the Target brand reaches all walks of life.


The Target Beauty Edit

Starting in late 2021 and onward, I designed the site pages for the Target Beauty editorial blog known as The Beauty Edit. With my team composed of an art director and a copywriter, I was able to make weekly updates to the The Beauty Edit according to the various beauty trends of the season. Coordinating with large brands such as Jessica Alba’s Honest Beauty, I was able to deliver engaging stories through design that connected the brands with consumers.